Pizza Hut and Dominos :- The 2 pioneers in the world in pizza making. They have been serving from almost 6 decades across the world. In 1996, they both tapped the Indian market and are successfully running their outlets with their quality and service. To get into the Indian market, they both redefined their recipes so that it suits the Indian consumers.
Pizza Hut Vs Dominos
About Pizza Hut and Dominos:
Pizza Hut is an American restaurant chain founded by Dan and Frank Carney in 1958. The company specializes in Italian-American cuisines, including pizza and pasta, desserts as well as the side dishes. It has around 18341 restaurants worldwide making it the world’s largest pizza chain in terms of locations. It is the subsidiary company of Yum! Brands.
Dominos founded in 1960, is an American pizza restaurant chain founded by James Monaghan, Tom Monaghan and Dominick DiVarti. The headquarters of Dominos is at Michigan, United States.
Alike Pizza Hut and Papa John’s, Dominos is the world’s largest pizza chain having their outlets all over the world. In February 2018, it became the world’s largest pizza chain in terms of total sales.
Service of Pizza Hut and Dominos:
Pizza hut: It is the leading restaurant chain in terms of a number of locations. It has around 18341 locations across the world. There are around 145 pizza hut outlets in India spread across all the major cities as well as tier2 cities. It is known for its best quality service, good service, variety in products, Pizza hut brand name, Food worth the price.
Dominos: It is the world’s largest pizza chain in terms of total sales. It has around 16000 locations across the world. Dominos has 1232 outlets in India, the highest among the leading pizza chains. It is known for better delivery service, low price, excellent offers, quick service, better accessibility.
Opportunity and threats to Pizza Hut and Dominos:
Opportunities- The Fast food market is growing across the globe, so there’s a good scope to both the chains to spread their wings to more places and expand to even more smaller places for their growth. With new varieties and attractive offers, they have a good chance to maintain their supremacy in this market.
Threats- With Papa John’s emerging as world’s pizza makers, pizza hut and dominos have stiff competition from other pizza chains in the market. The variety and better quality of the competitors act as a threat to them.
Thus, both have to be on their toes to sustain in the market and give competitors a run for their money.
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Comparative parameters between Pizza Hut and Dominos:
- Indian consumers being price sensitive, like to eat more at Dominos as compared to pizza hut. Dominos being affordable wins more market in India.
- Pizza Hut has great ambiance as compared to dominos, also the service at pizza hut is great compared to dominos.
- According to some business and online surveys, people think that pizza hut serves better quality of food and service than the Dominos.
The main reason behind it is that Dominos has self-service system whereas Pizza hut serves the customers themselves which gives pizza hut upper hand in terms of service.
- Dominos has better home delivery than the pizza hut according to many online surveys.
Conclusion:
Pizza Hut and Dominos, the 2 biggies of the fast food chains provide with a variety of products with excellent quality of service. But to decide the best among the two is quite a debatable topic, and only time will decide the fate of their future in this market.
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